A new report from Ofcom is the latest in a longitudinal study that started in 2014. It provides evidence about the motivations and the context for media use, and how media is a part of children’s daily life and domestic circumstances. The project also provides rich details of how children’s media habits and attitudes change over time, particularly in the context of their emotional and cognitive development.
Some of the findings include:
- The children rarely watched live TV, instead preferring to stream shows online, usually alone
- Most of the children had their own phone and all had access to a device for media or games
- Most of the time the children spent online they were using social media
- Some social platforms were predominantly used for chatting (mainly Snapchat, but Whatsapp also used)
- Few children listened to content online
You can download the latest report, and also previous years’ reports, from the Ofcom website here.
dsga.org.uk 